fashion design & portraiture

Aastha
Chandra

fashion designer & portrait artist

A decade designing collections for H&M, Max Fashion and other global retailers — and a lifetime spent drawing, in graphite and ink, the faces that never made it onto a runway. Based in Stockholm, Sweden.

about

Two crafts, one eye for detail.

Aastha is a fashion designer with over a decade of experience across womenswear, kidswear and menswear, having led seasonal design for global retail brands including H&M, Max Fashion (Landmark Group), Lulu Group and Future Group — developing everything from trend forecasting and colour stories to CAD lines and full technical packs.

A gold medalist from NIFT Gandhinagar and certified in Buying & Merchandising from the London College of Fashion, she moves fluidly between commercial range planning and creative direction. Alongside design work, she's spent just as many years quietly drawing — graphite, charcoal and ink portraits that trade runway polish for raw human detail.

CLO 3D Adobe Photoshop Adobe Illustrator PLM Trend Forecasting Tech Packs & CADs
NIFT Gold Medalist · Buying & Merchandising, London College of Fashion
2025 — Present
Freelance Designer & Illustrator
Womenswear, kidswear, graphic design & digital illustration
2024 — 2025
H&M Group, Stockholm
Fashion Designer — Young Boy, 8–14 years
2019 — 2023
Max Fashion, Landmark Group, Dubai
Senior Designer — Teen Boys, Infants & Disney–WB license
2016 — 2019
Lulu Group, Abu Dhabi
Fashion Designer — Reo Kids/Teens & Womenswear
2016
Aditya Birla Retail (MORE)
Assistant Manager — Womenswear
2013 — 2016
Future Group, Mumbai
Management Trainee → Assistant Manager — Disney Infant & FBB Womenswear
fashion design

Four projects, four stories.

NuBoheme

Womenswear · Summer 26

A contemporary read on bohemianism — sustainability, individuality and a closeness to nature, balanced against vintage and artisanal craft. Raw textures, eclectic prints and flowing silhouettes move across rustic, mariner and chic interpretations of boho.

NuBoheme page 1 NuBoheme page 2 NuBoheme page 3 NuBoheme page 4 NuBoheme page 5 NuBoheme page 6 NuBoheme page 7 NuBoheme page 8

The Modern Muse

Menswear · AW26

A dialogue between heritage and the present — tactile fabrics, archival silhouettes and a wardrobe built for the global nomad. Equal parts nod to the patriarchs of style and uniform for modern life.

The Modern Muse page 1 The Modern Muse page 2 The Modern Muse page 3 The Modern Muse page 4 The Modern Muse page 5 The Modern Muse page 6 The Modern Muse page 7 The Modern Muse page 8

Qattous Ladieswear — Rustic Riviera

Womenswear · Summer 24

A celebration of the Mediterranean coast — organic, free-spirited and drape-led. Carefree elegance, natural grace and an authentic bohemian spirit run through a palette of sun-bleached neutrals and azure blue.

Qattous Ladieswear page 1 Qattous Ladieswear page 2 Qattous Ladieswear page 3 Qattous Ladieswear page 4 Qattous Ladieswear page 5 Qattous Ladieswear page 6 Qattous Ladieswear page 7

CLOFLIX

Personal Project · Designed & Rendered in CLO 3D

And just for fun — a personal project reimagining favourite films and shows as full fashion collections, each one designed, draped and rendered solo in CLO 3D. From Mad Men's tailored greys to Star Wars' galactic prints for kids, every "title" gets its own directed, produced, cast, styled and dressed collection.

CLOFLIX page 1 CLOFLIX page 2 CLOFLIX page 3 CLOFLIX page 4 CLOFLIX page 5 CLOFLIX page 6 CLOFLIX page 7 CLOFLIX page 8
portrait art

Studies in graphite, charcoal & ink.

Charcoal portrait study
Charcoal portrait study
Pencil portrait study
Ink portrait study
Coloured pencil portrait
Ink portrait detail
Coloured pencil portrait
Charcoal portrait detail
Charcoal portrait detail
Ink portrait detail
Ink portrait study
Charcoal portrait study
Pencil portrait detail
Charcoal portrait study
Pencil portrait detail
Digital portrait study
...and the occasional pet commission
Pet portrait — pug
Pet portrait
Pet portrait — cat
services

Ways to work together.

01

Design & Product Development

End-to-end design support — from concept through CADs to a market-ready, commercially sound collection.

02

Trend Forecasting & Range Planning

Research-led trend direction and seasonal range structure, built around your customer and critical path.

03

CADs & Tech Packs

Precise CAD flats and detailed technical packs ready to send straight to suppliers or factories.

04

Colour Palettes & Forecasting

Seasonal palettes with Pantone references, balancing commercial appeal with on-trend relevance.

05

Creative Direction

Key trend, colour, fabric and print direction to align teams, suppliers and stakeholders early.

06

Custom Portrait Commissions

Graphite, charcoal or digital portraits — people or pets — drawn from your favourite photograph.

get in touch

Let's create something memorable.

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