A decade designing collections for H&M, Max Fashion and other global retailers — and a lifetime spent drawing, in graphite and ink, the faces that never made it onto a runway. Based in Stockholm, Sweden.
Aastha is a fashion designer with over a decade of experience across womenswear, kidswear and menswear, having led seasonal design for global retail brands including H&M, Max Fashion (Landmark Group), Lulu Group and Future Group — developing everything from trend forecasting and colour stories to CAD lines and full technical packs.
A gold medalist from NIFT Gandhinagar and certified in Buying & Merchandising from the London College of Fashion, she moves fluidly between commercial range planning and creative direction. Alongside design work, she's spent just as many years quietly drawing — graphite, charcoal and ink portraits that trade runway polish for raw human detail.
A contemporary read on bohemianism — sustainability, individuality and a closeness to nature, balanced against vintage and artisanal craft. Raw textures, eclectic prints and flowing silhouettes move across rustic, mariner and chic interpretations of boho.
A dialogue between heritage and the present — tactile fabrics, archival silhouettes and a wardrobe built for the global nomad. Equal parts nod to the patriarchs of style and uniform for modern life.
A celebration of the Mediterranean coast — organic, free-spirited and drape-led. Carefree elegance, natural grace and an authentic bohemian spirit run through a palette of sun-bleached neutrals and azure blue.
And just for fun — a personal project reimagining favourite films and shows as full fashion collections, each one designed, draped and rendered solo in CLO 3D. From Mad Men's tailored greys to Star Wars' galactic prints for kids, every "title" gets its own directed, produced, cast, styled and dressed collection.
End-to-end design support — from concept through CADs to a market-ready, commercially sound collection.
Research-led trend direction and seasonal range structure, built around your customer and critical path.
Precise CAD flats and detailed technical packs ready to send straight to suppliers or factories.
Seasonal palettes with Pantone references, balancing commercial appeal with on-trend relevance.
Key trend, colour, fabric and print direction to align teams, suppliers and stakeholders early.
Graphite, charcoal or digital portraits — people or pets — drawn from your favourite photograph.